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Should Google acquire Twitter?

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Sonal Desai
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MUMBAI, INDIA: Should Google acquire Twitter?

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Ardent Twitter fans may dismiss this a Fool’s Day joke, but the suggestion has come from none other than Chris Sacca, one of Twitter's earliest investors.

In an interview to CNBC, he said, “It’s an instant fit. The Twitter acquisition can be a fantastic use of Google's cash.”

"This is the thing that Google never had," he added. "They have never understood social, have never understood those personal interactions. This bolts in quite clearly.”

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Plus Twitter has had its set of challenges. Chief among its concerns are a stranded user growth, a decline in direct response advertising, diminishing confidence from the Wall Street and its inability to convince investors of its potential upside.

Several reports published across national and international media said that Sacca's controversial comments arrive hours after he published a critical, 8,500-word post on Twitter's current state, titled, What Twitter can be; and just minutes prior to Twitter's annual shareholder meeting.

In the memo, Sacca remarked that Twitter will become a huge service and pointed to positives like revenues, which are growing 74 percent year-over-year, and strong acquisitions like Periscope and TellApart.

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Despite the criticism, one must also acknowledge that Twitter have also made subtle changes which make it more relevant.

For instance, it is now capable of curating and suggesting tweets to users that are hours old via features like While You Were Away and Highlights.

But Twitter cannot afford to sit back on its laurels. Tough competition from services like Flipboard which has a better and visually appealing graphic interface than Twitter will keep it on its toes.

Well, what do you think? Should Twitter be acquired?

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