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Shoppers Stop embraces wallet payment in offline stores

Fashion retailer, Shoppers Stop has partnered with FreeCharge, to allow customers to use the FreeCharge Wallet to make payments

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BANGALORE, INDIA: Fashion retailer, Shoppers Stop has partnered with FreeCharge, to allow customers to use the FreeCharge Wallet to make payments. The partnership will also extend to the Shoppers Stop Ltd. group companies such as 17 outlets of HyperCity, 95 stores of Crossword and 19 stores of HomeStop across India.

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Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. said, “We strongly believe that this alliance with FreeCharge will give a significant fillip to the growth of our omni-channel business.”

Shoppers Stop’s recently announced partnership with Snapdeal has already paved the way for its omni-channel journey.  This partnership with FreeCharge will further amplify the efforts in narrowing the gap between online and offline shopping experience for customers.

Govind Rajan, Chief Operating Officer, FreeCharge and Chief Strategy Officer, Snapdeal said, “This partnership will allow our 87 million users to get the best of shopping experience at Shoppers Stop. We envision the future of payments to be digital and it is going to be all pervasive” 

FreeCharge is focused on changing consumer habits in the digital space and understand that the world will embrace habit commerce in future. Digital Wallets will play an important role in driving habits especially in the offline space.

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