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Sheridan & Co.'s RFID revolution lifts off

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Harmeet
New Update

ENGLAND, UK: International retail design agency Sheridan & Co is aiming to revolutionise the shopping experience for both consumers and retailers, with the launch of a new RFID-based product.

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Known as ‘Shop Lift', the product utilises a new application for radio frequency identification (RFID) technology to create a greater level of interactivity for shoppers. It delivers high quality information, beneficial to consumers and sales staff alike, and also provides brands and retailers with in-depth, real-time analytics, offering a unique insight into consumer in-store behaviour.

Shop Lift allows products in a display to be discreetly fitted with RFID stickers. If a shopper picks up the product, it automatically flicks a virtual switch, triggering an interactive experience, designed to bring the item to life. This can take the form of enhanced lighting, a video playing on a nearby screen, sound being projected from speakers or even an aroma being sprayed into the display area.

At the same time, Shop Lift's technology rig checks if the product is in its ‘home' location up to 10 times every second. It can provide detailed information on what products have been interacted with and for how long. Ultimately, it offers retailers a new unique insight into a customer's in-store journey.

An early trial of Shop Lift, which took place across five stores of a leading cosmetics brand, produced impressive results, generating a sales increase of 400 per cent over a period of six months. These sites were staffed and, in addition to increased sales, their product knowledge greatly enhanced by having continuous access to product and marketing information through Shop Lift. So much so that one member of staff progressed from his sales role to become a national training manager.

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