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Shelfbucks technology offers real-time consumer promotions

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Soma Tah
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SANTA CLARA, USA: Technology start-up Shelfbucks announces the launch of a new smartphone-based technology that enables brands to communicate special offers, coupons and other information directly to consumers in the retail setting.

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The new Shelfbucks technology also helps brands and retailers reduce showrooming, gain actionable data on shopper behavior and increase sales opportunities.

Retailers and brands achieve unprecedented customer interaction and 100 per cent visibility for their offers, as shoppers must opt in to engage with the Shelfbucks smartphone app.

Shelfbucks incorporates in-store devices installed on display shelves throughout the retail location. A shopper browsing a product area accesses the Shelfbucks device with a smartphone, immediately downloading information, coupons or other real-time discount offers on products located on the shelves in front of them.

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The shopper can immediately redeem the special offer, thus eliminating the need for additional online research or showrooming, while saving time and enjoying a superior shopping experience.

The Shelfbucks portal enables users to instantly create and launch in-store digital campaigns across multiple retailers and locations with the ability to make real-time adjustments within the portal.

The Shelfbucks portal also delivers advanced customer behavior data in real time, enabling retailers to track patterns, categories, impressions (taps), clicks, sales and redemptions, and spending habits.

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Shelfbucks CEO Erik McMillan said, "Historically in-store campaigns have required tremendous planning with no ability to adjust in real time or significantly influence redemption rates."

"Today we know that nearly 80 per cent of smartphone owners are smartphone shoppers, and 84 per cent of those consumers use their smartphones to shop in the store. We can quickly optimize consumer interaction, maximize coupon redemption and ensure long-term customer engagement," added he.

Shelfbucks provided a live demonstration of its smartphone-based solution on the DEMO Fall 2013 stage. Prior to launching Shelfbucks, McMillan founded BestFit Mobile, developers of advanced iOS and Android mobile apps for leading international retailers and enterprises.

Shelfbucks also attracted seed funding from a high-profile group of executives representing a diverse mix of technology and retail backgrounds, including Appcelerator, Bazaarvoice, Black Locus, Capital Factory, Google, HomeAway and ShopperTrak.