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Shaadi.com hosts million users with Rackspace

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Sanghamitra Kar
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BANGALORE, INDIA: Rackspace the managed cloud company, has announced Shaadi.com, is using Rackspace hosting.

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Anand Mittal, COO & director, Shaadi.com, said: "When starting out as an online startup, it was critical that we found a technology partner that allowed us to keep IT costs to a minimum, while also providing the right IT infrastructure to meet our growing needs. We needed to find a partner that could help us build a premium online experience for our customers - one that could accommodate millions of customers and scale as demand grew."

With Rackspace's cloud services systems in place, Shaadi.com only uses 30 servers to run complex searches and successfully match users. This has resulted in cost savings for the company.

"Since day one, Rackspace dedicated hosting and cloud computing services have been a critical component to the growth and success of our business," said Mittal.

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"Any downtime of our website is detrimental to our business, as it impacts our brand image and damages customer loyalty. To be successful and gain the trust of our customers, we consistently need to deliver a seamless experience and make sure they are happy. Rackspace enables us to do that."

"Rackspace's real-time and round-the-clock IT expertise and relentless customer support has been critical to the success of our business," added Mittal. "Because of Fanatical Support, we can focus on our core business as opposed to dealing with server and network problems."

"With Shaadi.com's rapid expansion and global growth, it was important that the company had dedicated infrastructure for managing day-to-day traffic as well as traffic spikes during growth spurts and peak traffic times," said Ajit Melarkode, managing director, Rackspace Asia-Pacific. "What's more is that Shaadi.com also has 24/7 support to help and guide at any time, day or night, a critical component to the overall success of the company."

 

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