Serena Software launches first Mashup Exchange

BANGALORE, INDIA: Serena Software has announced that it has launched Serena Mashup Exchange, an online marketplace to accelerate the creation and use of business Mashups.

Business users and internal IT departments as well as consulting and channel partners will be able to find, buy, and sell pre-packaged Mashups, web services, and professional services without incurring any fees or commissions from Serena.

Serena is providing this online marketplace to change the way businesses confront the ‘long tail’ of IT applications—projects that individually are too small to warrant IT support yet, when taken collectively, represent a market opportunity.

“The Thomas Howe Company, an award-winning voice Mashup consultancy, is excited about partnering with Serena in the Mashup Exchange,” said Tom Howe, CEO, The Thomas Howe Company.

“We can see that Serena is prepared to provide a winning combination of technology platform, developer support, and go-to-market strategy. As a result, we are building a very lucrative business using this online marketplace to buy and sell Mashups,” added Howe.

“The combination of Serena Mashup Exchange and StrikeIron’s Marketplace web services makes it easy for any business to access critical business information quickly and on-demand,” said David Linthicum, CEO, StrikeIron.