Serena offers free Mashup Composer

BANGALORE, INDIA: Serena Software has announced the launch of its Mashup Composer for the point-and-click creation of Business Mashups.

Serena Mashup Composer makes it easy to visually design Business Mashups that automate common business activities. This new approach enables power users in the business and IT to quickly address their everyday needs, while freeing scarce application development resources to focus on more complex tasks, Serena said in a statement.

“Today Serena is enabling a new generation of power users to innovate in IT through the creation of Business Mashups, satisfying the everyday needs of the business—while ensuring IT standards are upheld,” said Jeremy Burton, president and CEO of Serena Software. “As the ‘Facebook generation’ enters the workforce, they will bring a Web 2.0 mentality that believes in innovation without permission.”

Serena will also provide an online marketplace where “mashers” can find, buy, and sell pre-packaged Mashups, Web services, and professional services designed to solve myriad business problems common to businesses of any size.

Using the visual design capabilities of Serena Mashup Composer, mashers can: Automate common business processes, connect applications without costly integration work, and collect and route information across various devices.

Serena’s Business Mashup offering delivers on SOA by making it possible for business developers to take advantage of SOA infrastructure in an efficient, secure way, Serena statement added.

René Bonvanie, senior vice president of worldwide marketing, partner programs, and online services at Serena, said, “With Serena’s new Business Mashup solution, mashers have the tools to easily create and safely deploy SOA-based applications. Finally, the market has the killer application for SOA.”

Serena Mashup Composer will be generally available in late 2007 at zero cost. Serena Mashup Server will be generally available for on-premise deployment or as a SaaS beta in late 2007; pricing will be announced at that time.

The Mashup Exchange will open to the public in early 2008, and will include contributions from many types of business users and channel organizations.