Sequoia Capital backed start-up collaborates with Benny Dayal

Capillary Technologies, a customer loyalty and customer engagement solutions provider, dropped a single across music platforms to celebrate its’ 13 years of success. The company has partnered with famous music artist and singer Benny Dayal to work with them on the vision to create this single, celebrating the joy of work.

The song “Royal Loyal” marks the celebration of the company’s 13 years of operation. The single is written, composed and performed by Benny Dayal. It is produced by Carl Fernandes and Alok Merwin (Carlok).

"It was an exciting exercise when a tech company wanted to demonstrate the 'Joy of Work' through music. So, we created 'Royal Loyal' to celebrate, motivate and inspire everyone at Capillary Technologies. It is one of those songs that is for everyone working, achieving, or trying hard at something. And we love it, hope you love it too", Benny Dayal, said.

Founded in 2008, the platform works in sectors like apparel, fashion, lifestyle, luxury, hypermarkets, hospitality, and consumer durables. The company is backed by Warburg Pincus, Sequoia Capital, Avataar Capital, and Filter Capital.

"We decided to create a celebration that would inspire and acknowledge efforts of the teams, collaborations with associates and clients. What better way than celebrating it through music that will motivate,” Aneesh Reddy, co-founder and CEO, Capillary Technologies, said. The track is being distributed via OK Listen, an Indian music company.