Seagate intros ST18 Series

NEW DELHI: Hard drive maker


Seagate Technology today introduced the ST18 Series — the company's first

1.8-inch hard drive designed for handheld audio and video devices.






The company also introduced its next generation LD25 Series hard drives with
industry-leading capacity, up to 80GB, on a single platter for a growing class

of new technology appliances. Further, Seagate's newest DB35 Series hard drive

for digital video recorders (DVR) features a massive 750GB of capacity,

providing ample room for high definition entertainment, the company said in a

statement.






Consumers are driving a revolution in the way they access, store and enjoy
digital content, creating an on-demand world. This on-demand world lets

consumers choose to experience digital content when they want, where they want

and on the device they want. The growth of services that allow audio and video

to be stored on mobile devices, and the devices on which this content will be

stored, make hard drives imperative in the on-demand world.






Consequently, handheld video players are expected to continue to increase in
their sales, Consumer Electronics Association (CEA) forecasts that the mobile

video and navigation market will grow to over one billion dollars in sales in

the US by the end of 2006. According to IMS Research, DVRs are expected to reach

a worldwide install base of 135 million households by 2010.






“The consumer electronics market is growing and on-demand video is a driving
factor, whether in the living room, on a handheld device, or in the car,” said

Brodie Keast, senior vice president and general manager of Seagate's Consumer

Electronics Business Unit. “With these new products, Seagate is able to deliver

a comprehensive product portfolio to help the world's leading consumer

electronics companies deliver the digital lifestyle.”









The Seagate ST18 Series hard drive, based on perpendicular recording technology,
delivers capacity and value on a single platter, for 60GB of storage in a

compact 1.8-inch hard disc drive. It combines best-in-class features for

portable media players, portable GPS systems, digital video cameras, and palmtop

PCs.






The next generation LD25 Series hard drive is targeted at a new generation of
“technology appliances.” These product sets include videogame consoles, home

entertainment devices, small footprint media PCs, low-profile set top boxes,

embedded DVR TV systems, and other emerging applications used around the home.

The LD25 Series hard drives will be available in 20GB, 40GB, 60GB and 80GB

capacity points.






The newest member of the DB35 Series hard drives is available with up to 750GB.







The DB35 Series drives are scheduled to begin shipping in third calendar quarter
of 2006, with the ST18 Series and next-generation LD25 Series drives scheduled

to begin shipping in the first calendar quarter of 2007.






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