SDM market to hit $1.5bn in four years

CALIFORNIA, USA: The worldwide subscriber data management (SDM) market, including SDM software and services for both wireline and wireless networks, is forecast to grow rapidly over the next few years, hitting $1.5 billion in 2014.

This is according to Infonetics Research's, updated 2010 Subscriber Data Management Software and Services market size and forecast report.

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"The focus of the subscriber data management market is moving away from applications toward a backend database that can act as a consolidation point for subscriber data from multiple sources, including IT systems such as CRM, billing, and fulfillment."

"As this occurs, IT vendors with master data management capabilities will begin influencing this space and potentially even impact the market share of traditional SDM suppliers," expects Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.

The machine-to-machine (M2M) market is driving SDM investment in Europe, and will soon in North America as well, as operators implement solutions to better track the data that is sent between devices and making that data available for use by applications.

There is growing interest among operators in viewing subscriber data as a marketable asset that can be exposed to third parties, such as mobile advertisers or third party content developers.

Operators are also investing in SDM platforms to enable them to extend the life of their existing home location register (HLR) platforms and defer their investment in home subscriber server (HSS) solutions.