SBC Communications to adopt AT&T name

SAN ANTONIO, TEXAS: SBC Communications Inc. today announced it will adopt AT&T, Inc. as its name following completion of its acquisition of AT&T, which is expected in late 2005.

“The AT&T name has a proud and storied heritage, as well as unparalleled recognition around the globe among both businesses and consumers,” said Edward E. Whitacre Jr., chairman and CEO of SBC. “No name is better-suited than AT&T to represent the new company's passion to deliver innovation, reliability, quality, integrity and unsurpassed customer care. This is the brand that will lead the industry in delivering the next generation of communications and entertainment services.”

The new company will unveil a fresh, new logo. After completion of the merger, the transition to the new brand will be promoted with multimedia advertising and marketing campaign, as well as through other promotional initiatives.

AT&T chairman and CEO David W. Dorman said, "We are very pleased to know that the combined AT&T Corporation and SBC Communications Inc. will adopt the AT&T name upon the formal close of the merger. Our two companies will continue to operate as separate entities until the merger is completed, but we look forward to taking our customers into a new era of integrated communications, information services and entertainment under a strong, unified AT&T brand."