Satyamev Jayate under a new lens now

PUNE, INDIA: Persistent Systems announced its association with Star India to provide social media analytics for Aamir Khan’s pioneering, television show “Satyamev Jayate.”

Satyamev Jayate has caught the interest of the entire nation, as added in the release. It aims to shed light on important social issues faced by India, with an intent to bringing about social awareness. Viewers are encouraged to share their opinions, personal experiences and suggestions in various ways — including SMS, IVR and online media.  This has created a large volume of data that needs to be analyzed instantly and on a continuous basis. 

This is the first time that viewer responses and sentiments are being tracked and analyzed on such a large scale in India, the company adds. After the end of each episode, the discussion around the show, trends heavily on Twitter occupying the top slots in India and even worldwide.  Within the first nine weeks of the show there was a staggering 900 million impressions made across web and social channels about Satyamev Jayate.

In the last few weeks there has been a wealth of unstructured responses flowing in from a variety of sources — Twitter, Facebook, YouTube, website comments, SMS polls, and phone voice messages. This data is being analyzed and delivered by Persistent Systems to Satyamev Jayate Team at Star India and Aamir Khan Productions in real time to understand the impact the show has on the governmental, social and, most importantly, the individual level.

A Content Filtering, Ranking and Tagging System (CFRTS) has been custom developed for the data analysis of Satyamev Jayate. Persistent has assembled an array of automated tools to parse the data and a user-interface for several analysts to process messages for deep analytics. The result is a cluster-based analysis along with trend, demographics and sentiment analysis for each message.

Persistent Systems ‘Big Data’ team builds tools and accelerators for global enterprises that substantially reduce the effort required for building Big Data application.  Persistent Systems rapidly designed and implemented the entire analytics program and has handled the torrent of feedback in relation to the show.

The data is being portrayed on a series of dashboards that are featured online as well as on air on the STAR Network. Commenting on the partnership, Dr. Anand Deshpande, Chairman and Managing Director, Persistent Systems said, “We are very excited to be a strategic partner to the creative and unique initiative that is Satyamev Jayate. Persistent has been at the forefront of the Big Data revolution, working on key technologies, building platforms and creating solutions to help enterprises solve Big Data problems but by working with STAR  and the Satyamev Jayate team we are leveraging our expertise to contribute towards a social cause.”

“We are very keen to understand and capture the chronology of change that is being affected through Satyamev Jayate. Hence we were looking for a partner who can not only mine the relevant data, but also analyse and present it in a meaningful way. Persistent Systems has managed to do this very well and in fact the wealth of data and information makes for an interesting read for any student of social change.” said Lalit Bhagia, Vice President, Digital for Star India.