Satyam looks to expand global footprint

NEW DELHI: Buoyed by the positive response from its customers and in order to serve them better through concepts like virtualization of processes, Hyderabad based global IT services major, Satyam Computer Services is looking forward to further expand its global footprint. The company is planning to increase its efforts towards global marketing as well as offshore development capabilities.






"At present, we are present in 46 countries with different cultures and practices. We are looking forward to expanding our global footprint on both marketing as well as development. We are always looking forward to serve our customers in a better way and this is a way to achieve this," informed Satyam CMD B Ramalinga Raju. He was in New Delhi to speak at the ongoing e-transformation conference organized by World Bank.





As the company expands its global reach — interestingly, it is embarking heavily on the concept of virtualization of services and processes. Presently, the company is engaged in delivering more than 200 such processes on a virtual platform.





"Virtualization of processes is driving growth for global services companies. We have seen in the recent past that a lot of our customers have seen the benefit of offshoring services that can be easily virtualized from a remote location like India. This helps our customers to focus on their core strengths and do things faster and also reduce cycle times by significant margins," Raju explained.





With virtualization backing its global delivery model — Satyam is all set to increase its efforts in this direction. "We actually look for services or processes with our customers that are common in almost all the verticals — like the recruitment process, performance management process and support services. We have found that around 80 percent of all the support services can be virtualized. So, if a services company wants to carve a niche in this direction than it should learn fast to take at least 20 percent of this to the high-end services front and move up the value chain," he added.