SAS records good traction in India

BANGALORE: Business intelligence solution provider SAS today said that it recorded triple digit growth in sales in India.

“We have seen strong growth in demand for our industry specific solutions especially financial intelligence, customer intelligence, risk intelligence and other cross domain solutions,” said Don Cooper Williams, director-alliances and marketing, SAS Asia Pacific.

The Asia Pacific market now accounts for 10 percent of SAS's overall global revenues of $1.68 billion.

SAS has development as well as sales and marketing teams in India.

The company's strong customer segments in India are financial services, pharma, life sciences and the services sector. SAS is now looking to tap into greenfield sectors like government and defense. Some of SAS's 180 Indian customers include ICICI Bank, ICFAI Business School, Citibank and Pfizer.

The company recently held SASTek India in Bangalore, which was a three-day conference for technology consultants and project managers working in its partner companies in India.

“This exercise which is being held for the first time in India would help us strengthen our relationship better with our partners who interact with customers,” Williams said.

The conference focused on new products from SAS including the SAS(r)9, SAS solutions in areas like data integration, intelligence storage, business intelligence and analytical intelligence.