SAS India bets on Tata’s expertise

MUMBAI: SAS India, a leader in business intelligence with a 22.5 per cent market share and 70 per cent top of the mind recall, has entered into an alliance with Tata Infotech, a leading systems integrator and business intelligence practice pioneers in India.

SAS India is a wholly-owned subsidiary of SAS Institute, Inc, a market leader providing end-to-end business intelligence solutions with a worldwide revenue exceeding $1 billion.

The synergistic combine will permit telecom, manufacturing, finance and retail companies to avail of a range of customer analytics and organizational intelligence solutions from SAS and the implementation, domain and system integration expertise of Tata Infotech. The SAS solutions on offer being demand and process intelligence solutions, warranty analysis and value chain analyzer solutions.

Said George Varghese, head marketing, SAS India, `Competitiveness in business depends largely on the ability of an enterprise to effectively manage its organization and customer strategy.

With SAS’ customer and organization intelligence solutions, businesses can look to derive enhanced collaboration, improved flexibility and reduced costs across the enterprise value chain.

However, to plan, design, and implement customer and organization intelligence solution that delivers these key strategic benefits requires a partner with domain and system integration expertise and experience, which Tata Infotech possesses.`

SAS Solutions provides a holistic view and monitoring capability across the enterprise value chain while delivering analytics-based insights and decision guidance that maximize profits. Further, these solutions deliver a critical advantage to companies by helping them turn raw data into knowledge and enabling them to develop unique demand, supply, operational, and customer insights. As a result, companies improve their overall efficiency and effectiveness, thus maximising their own profits at optimal levels of customer satisfaction, he added.

`SAS offers industry focussed solutions in BFSI, telecom, manufacturing and retail, said Dr Vivek Bhartiya, head - BI practice, Tata Infotech. "Combining our expertise will bring tremendous value to the telecom, finance, manufacturing and retail sectors, where Tata Infotech has established practices. We look forward to a long and fruitful relationship with SAS.`

Source: IRIS