SAS bets to speeden up retailers' ROI

MUMBAI: SAS, a business intelligence provider, has introduced SAS retail

intelligence solutions, a new suite of integrated software offerings that

addresses three of the biggest challenges facing retailers. According to the

company, these solutions enable retailers to understand past customer behavior

and predict future buying patterns, determine the net profitability of products,

and see the effectiveness of promotional campaigns across multiple channels.

Armed with these powerful insights, retailers can formulate and implement

consistent business strategies and performance metrics across the organization,

improve customer service and maximize profitability.

"Despite being a $ three billion industry in India, retailing remains

remarkably inefficient and volatility is the only constant," said Vivek

Gokarn, MD & CEO, SAS India Pvt. Ltd. "The newest addition to SAS'

family of retail offerings, SAS Retail Intelligence Solutions address this by

providing retailers with the clarity required to optimize key profit

drivers," he added.

The four components of SAS retail intelligence solutions represent best

practices from SAS' nearly 30 years of experience helping retailers around the

world solve these specific problems. Underlying the entire suite is the SAS

retail intelligence architecture, an "out of the box" enterprise-wide

data model that contains customer, retail outlets, supply chain and transaction

information (down to the SKU level). By reducing implementation time and project

risk, SAS' unique architecture speeds retailers' ROI.

SAS Retail Intelligence Solutions include the following four components SAS

customer insight, SAS supply chain costing, SAS promotional effectiveness and

SAS strategic performance management.

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