SAS, Assetlink partner for marketing solutions

BANGALORE, INDIA: SAS, a business analytics software and services provider, and Assetlink, an integrated marketing operations management solutions provider, have joined forces to provide marketing solutions.

According to the agreement, Assetlink will integrate its marketing operations management suite with enterprise marketing solutions within SAS Customer Intelligence.

Chetan Saiya, CEO, Assetlink, said: “Assetlink is very excited to integrate our marketing operations management capabilities with SAS’ unparalleled customer intelligence solutions. While, the combined strength of our respective competencies will benefit both companies, it is our customers, who will receive the greatest value from the integration of our products and industry expertise.”

Jeff Levitan, general manager, Global Customer Intelligence Practice, SAS, said: “As companies face more scrutiny on their marketing budgets, the need to smartly reduce marketing process costs, while increasing the ROI of each marketing dollar spent becomes more crucial. This agreement between SAS and Assetlink helps companies achieve both of these goals, creating an optimal outcome for the CMO’s marketing budget."

The agreement combines Assetlink’s leading suite of marketing operations management offerings – including marketing program planning, marketing financial management and digital asset management – with SAS Customer Intelligence solutions.