SapientNitro acquires mobile agency CLANMO

BANGALORE, INDIA: SapientNitro, part of Sapient, today announced that it has signed an agreement to purchase mobile agency CLANMO, based in Germany.

The acquisition strengthens SapientNitro’s existing capabilities to provide clients with end-to-end mobile expertise and further enhances its offering for multi-channel marketing and multi-channel commerce in the European and, particularly, the German market, said a press release.

“We’ve seen great demand for immersive mobile-based experiences in Europe,” said Dr. Christian Oversohl, managing director, SapientNitro Europe. “Mobile is quickly becoming the communication and shopping vehicle of choice for consumers; along with advances in smart phones, tablet computing and touch-screen vending, it is bridging the gap between marketing and sales.”

He added that with the addition of CLANMO, they strengthen their mobile bench in Europe which, alongside their deep capabilities the U.S., will accelerate their ability to help clients meet the changing customer behaviors and expectations triggered by mobile.

CLANMO is a full-service mobile agency that focuses on strategy, communications, design, and technological implementation. Its solutions range from mobile marketing and mobile brand experience, to m-commerce and mobile social media.

SapientNitro purchased CLANMO from MindMatics AG, which previously operated three divisions: mobile payment (mopay), mobile content (melonmobile), and CLANMO, an end-to-end mobile marketing services agency. As MindMatics decided to strategically focus on mobile payment solutions, it has sold 100 p.c of its equity stake in CLANMO to SapientNitro, effective July 1, 2011, the release added

"With SapientNitro, we’re thrilled to have found a one-of-a-kind partner that’s committed to redefining the marketing and technology space, and allows us to strategically broaden our services in the areas of mobile marketing, mobile brand experience, and mCommerce,” said Joachim Bader, managing director, CLANMO GmbH.