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Sapient combines Interactive and Nitro agencies

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CIOL Bureau
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BANGALORE, INDIA: Sapient recently announced that its Sapient Interactive and Sapient Nitro will go to markets as a single brand, effective immediately.

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This strategy is designed to capture increased demand for the company's comprehensive multi-channel marketing and commerce services.

The unified SapientNitro offering would be co-led by Gaston Legorburu, former head of Sapient Interactive group and Chris Clarke, founder and former head of Nitro Group.

“In eight months since our acquisition of Nitro, we have seen increased interest from our clients in our unique brand-led, digitally centric customer experience offering. We knew that we had created something special in connecting our brand-led capability with our digital marketing and digital commerce capability. Interest has been stronger than we had anticipated, and today's moves are meant to capture that demand,” said Sapient president and CEO, Alan Herrick.

“In response to demand and early successes with clients such as Coca-Cola, Mars, and Target, we've accelerated our strategy of multi channels marketing and multi channel commerce,” said Gaston Legorburu, co-executive director and worldwide creative officer, SapientNitro.

He added that clients need creative, tech savvy, brand stewards who think holistically across the customer experience.

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