SAP SME World Tour 2008 comes to India

HYDERABAD, INDIA: The SAP SME World Tour 2008 has arrived in India. This is the first of its kind worldwide road show, aimed at demonstrating new ideas, strategies and opportunities for growing small businesses and midsize companies.

The SAP SME World Tour, which kicked off in Hyderabad yesterday, will be covering two more cities including New Delhi on October 21 and Mumbai on 23. Leveraging the successfully established format of the SAP World Tour, the global SME tour is taking place in more than 50 cities spread over 10 countries across Europe, Asia, the United States and Latin America.

"This first global road show specifically dedicated to the small businesses and midsized companies further reinforces our commitment towards the SME market in India," said Ranjan Das, president and CEO, SAP Indian Subcontinent, "SAP has created a great networking event that India's emerging enterprises can leverage to build their foundation for faster and better-informed business decisions."

India tour outlines the importance of leadership during times of high growth

The tour is designed to enable dialogue with influencers, customers and prospects - along with members of the SAP ecosystem and parties interested in partnering with SAP. Participants will learn how the SAP business software solution portfolio and a global network of more than 2,100 partners working in the mid-market can help SMBs become best-run businesses.

Together, all the participants will underline how SAP is helping SMBs in India adapt to changing market needs, differentiate against rougher competition and execute growth strategies in a challenging international business environment. As a global sponsor of the SAP SME World Tour event series and long-term partner to SAP, Novell will provide specifics on the use and advantages of SUSE Linux Enterprise Server for small businesses and midsized companies.

SAP demonstrates instant and long term value to the Indian SMEs

It actively addresses the heterogeneous requirements of companies of all types and sizes. SAP has been especially observant in recognizing the specific needs of SMEs. SAP's solutions are specially designed, preconfigured generic and industry-specific - even micro-vertical, and offers low total cost of ownership (TCO), fast time to value and long-term investment protection.

"SAP recognizes the potential growth and challenges faced by the Indian SME," said Debdeep Sengupta, vice President, SME and Channels, SAP Indian Subcontinent, "Through the SAP SME World Tour, we look forward to close interactions with existing customers and partners. Further, to expand our network and reach towards prospects and companies interested in partnering with SAP."

Trends in the Indian market suggest that midsize enterprises in India are experiencing dramatic growth. With sustainability being the key strategic priority, these enterprises are adopting scaleable and flexible IT platforms from SAP. While small Indian enterprises cite automating business processes and enhancing effectiveness as top priorities.