SAP provides additional revenue potential

BENGALURU, INDIA: SAP Asia Pacific Japan (APJ) announced the continued momentum of the SAP extended business program in the region. The midmarket program, launched in 2008, delivers tangible value to SAP channel partners and companies associated with them.

It further aligns SAP with selected SAP PartnerEdge channel partners, in order to develop the partners’ extended ecosystem in new geographies and verticals through the recruitment and development of program members.

This augmentation is further evidence of SAP’s commitment to developing the IT ecosystem in the APJ region, to meet the needs of customers and to drive the growth of the region’s software industry.

The program was created to grant companies, who regularly recommend, implement or develop SAP solutions access to SAP through the highly successful SAP PartnerEdge network. Hardware vendors, business consulting firms, resellers, and independent software vendors, who join the program as members are recruited and managed by a SAP channel partner, perhaps as a Master Value Added Reseller (Master VAR). All program members are aligned with SAP and the SAP brand, participate in tailored enablement and demand generation programs; supported by their Master VAR who is authorized to re-sell SAP solutions in the midmarket.

Currently eight selected SAP channel partners act as Master VAR in the SAP extended business program in APJ; managing approximately 40 program members across the region. All members have access to SAP systems and resources, training and enablement, coaching and deal support for the SAP channel partner’s SAP solution portfolio.

Sujit Mohanty, Head, Sonata Information Technology said, “The significant adoption of ERP technologies demonstrates enterprises’ drive to sustain their competitive advantage. Sonata delivers end-to-end SAP solutions and services to customers across industry verticals. Our global delivery model and established approach to address business challenges, help organizations to reliably and rapidly implement SAP solutions and transform business processes. The SAP extended business program has been instrumental in helping our partners receive access to SAP resources which can further help them sell, implement, or develop SAP solutions. Looking ahead, we are optimistic we will be a partner of choice for progressive organizations which plan to implement or support their existing SAP installations, meet the needs of the expanding SME market and grow regardless of the market challenges.”