SAP leads in ERM, CRM and PSC application for SMEs

SINGAPORE: In its most recent biannual Asia Pacific (excluding Japan) market share analysis, IDC, a leading provider of global IT research and advice, found SAP further increased its market share year-on-year as the number one enterprise software vendor in the region.

Based on software license and maintenance revenue, SAP ranks number one in all enterprise software solutions and seven industry verticals tracked by IDC in APEJ in 2H05.

The applications categories measured included Enterprise Resource Management (ERM), also know as ERP and including Human Capital Management (HCM), Customer Relationship Management (CRM), and Product Supply Chain (PSC), also known as Supply Chain Management (SCM).

"Being named the undisputed leader in Asia Pacific by top analyst firms validates our strategy to expand our lead in the region by serving customer needs with innovative industry solutions and an unparalled partner network," said Hans-Peter Klaey, President & CEO, SAP Asia Pacific.

Industry Leadership: SAP led in nearly all of the primary vertical industry markets included in the IDC study. With particular strength in manufacturing, government and retail, SAP also held the leadership position in the banking, transportation, insurance and education industries as well. In the government sector, IDC estimates SAP Asia Pacific’s revenues were three times that of the number two vendor, having grown by more than 50 percent year-on-year.

The Choice for SMEs: The IDC findings also testify to SAP’s success extending its lead as the vendor of choice for small and midsize enterprises (SMEs) looking to increase efficiency by automating their enterprise operations. According to the research, SAP was the clear leader serving the APEJ SME market in 2H2005 in each application category IDC researched, including ERM, CRM and PSC.

"As we’ve been hearing from a number of analysts in the region, SAP is the only global software vendor offering credible integrated and industry-specific solutions to small and midsized enterprises in the region. This latest research indicating our dominance in the SME space seems to back up that opinion," said Pranay Mital, Director, Channel Business, SAP Asia-Pacific.

"The success of our channel SME business strategy is central to SAP’s goal of tripling its customer base by 2010. With the recent go-live of our PartnerEdge program in the region and more than seven new customers per working day in Q2 2006, we are well-positioned to continue to advance the existing leadership indicated in IDC’s research."

CIOL Bureau