SAP leads burgeoning mobile enterprise app development platform market

BANGALORE, INDIA: With the mobile enterprise application development platform market poised to flourish over the next five years, IT market research advisory firm IDC has recognized SAP AG as the market share leader by revenue in its latest market share analysis.

The "Worldwide Mobile Enterprise Application Development Platform 2013-2017 Forecast and 2012 Vendor Shares" report highlights SAP Mobile Platform as capturing nearly 49 percent of the mobile enterprise application development platform (enterprise MADP) market with the nearest competitor having less than 5.8 percent share in 2012.

According to IDC: "Driven by major technology trends in consumer and enterprise markets, the Enterprise MADP software market is in a period of rapid growth. In 2012, IDC believed the total market reached a size of $938.5 million dollars. By 2017, the market will experience a 38.7 percent CAGR to reach $4.8 billion."

"In 2013, organizations are truly beginning to embrace enterprise mobility and are eager to build applications that improve customer engagement and employee productivity," said Stacy Crook, research director, Mobile Enterprise Research, IDC.

"In our most recent mobile enterprise survey, we found that the majority of companies today are or plan to invest in some kind of mobile application development platform, and that the apps they are building represent a broad mix of employee, customer and partner facing apps. While there is no one size fits all approach to mobile application development, we are seeing a growing number of organizations choose to buy a comprehensive mobile enterprise application development platform that includes front end, middleware and integration components."