Advertisment

SAP HANA comes closer to Adobe

author-image
Abhigna
New Update

WALLDORF, GERMANY: SAP AG and Adobe have formally announced a global reseller agreement targeted at digital marketing and omni-channel commerce for enterprise customers.

Advertisment

As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA platform and the hybris Commerce Suite. A press note further illuminates that Adobe and SAP will both invest marketing, sales and development resources in the partnership.

"The extraordinary power of SAP HANA gives us an opportunity to rethink entire industries and ultimately help amplify the potential of users from CIOs to CMOs," said Dr. Vishal Sikka, member of the Executive Board of SAP AG, Products & Innovation. "Adobe has been an amazing partner on the SAP HANA innovation journey. Together, the Adobe Marketing Cloud and the SAP HANA platform will enable companies to analyze massive data sets across various marketing channels and help engage customers in real time, unearthing opportunities like never before."

"Today's most successful brands use digital marketing to drive their businesses. In this new world, a strong bridge connecting the worlds of the CMO and CIO is a strategic imperative," said Brad Rencher, senior vice president and general manager of Adobe's Digital Marketing Business. "Adobe and SAP, two powerhouses in marketing and commerce technology, are taking a groundbreaking step toward delivering solutions that marketers can use to succeed in today's business environment."

Customers are expected to benefit from the partnership in ways like integration between the hybris Commerce Suite and the Adobe Marketing Cloud that will be designed to enable marketers to personalize consumers' shopping experience from brand engagement and marketing to immersive omni-channel shopping experiences. Also by uniting the power of the SAP Customer Engagement Intelligence solution powered by SAP HANA with digital marketing capabilities from Adobe Marketing Cloud, marketers will be able to uncover a 360-degree view of the customer and relevant transactions across paid, earned and owned channels.

Â