SAP energizes its ecosystem to fuel growth and innovate for customers

By : |May 29, 2014 0

MUMBAI, INDIA: Acknowledging the resounding success and power of a vibrant ecosystem SAP AG today reinforced its strategy of accelerating the Indian ecosystem by announcing an integrated approach to strengthen its newly launched OEM and ISV programs and encouraging partners to leverage the Managed Cloud as a Service (MCaaS) model to provide enhanced value to businesses.

The announcement was made at SAP India Partner Summit 2014, being held in Mumbai, India on May 28-29.

SAP has ambitious goals for 2015 – to double the size of our addressable market, achieve revenue of euro 20 billion and reach 1 billion people – goals which can only be reached as an open innovator in collaboration with our rich partner ecosystem. With more than 420 partners today in India, SAP provides both local and worldwide support for all SAP markets and solutions to help fuel innovation and provide choice for customers of all sizes. By 2015, at least 40 percent of SAP’s software revenue will come from partners.

“Speed-to-market is the winning edge in today’s highly networked economy, and that’s why our partners are adopting SAP technologies for use in their solutions. They want to expedite development and create innovative offerings without having to invest more in R&D. When they turn to SAP business innovation platforms they accelerate their development, they help grow the ecosystem, which in turn fuels more innovation.” said Anthony McMahon, Senior Vice President, Global Partner Operations, SAP Asia Pacific Japan.

Developed to support partners with latest innovations, often tailored to a specific industry or use case by the ecosystem, SAP’s new approach aims to lead to a future of personalized products and services. Some of the key highlights announced at the Partner Summit include:

· Strategic Roadmap for strengthening Partner Programs: So far, SAP has supplied only some of its products, such as Sybase DB and BusinessObjects, to its OEM and ISV partners, but it will now begin providing additional offering such as enterprise applications, mobility, SAP HANA and cloud solutions, to its partners. This means that OEM and ISV partners can provide offerings combining their industry-specific products with SAP solutions.

o OEM Program: Going forward, partners can embed SAP’s world-class solutions and platforms directly into their own applications – for greater market potential – by becoming an SAP OEM Partner. This will enable them to build more robust, more reliable products for less – and give customers the best of both worlds: unparalleled SAP functionality backed by a deep industry knowledge and expertise. SAP is cooperating with 2,000 companies around the world based on OEM partnerships.

o In India, Rolta- a leading provider of innovative IT solutions, leverages SAP’s big data, mobility and cloud technologies for managing its OneView Enterprise Suite and recently won the SAP® Pinnacle Award for ‘OEM of the Year’.

o iCreate, a Banking Decision Sciences pioneer, delivers enhanced enterprise information management capability to the global banking sector in collaboration with SAP. iCreate has integrated its banking solution with BI solutions with SAP. This partnership is aligned with a shared vision between iCreate and SAP to help banks run their businesses faster and better with informed decisions.

o Broader ISV Program: SAP also extended its commitment to a broad-based program for ISV’s in this market called “PartnerEdge for Application Development”. Through this program, ISV’s of all sizes can develop, embed or migrate their products to SAP platform, currently consisting of 6 innovation packs ranging from Analytics, In-Memory computing, Mobile development platform and Database. With this exhaustive portfolio, SAP is ideally positioned to co-innovate with ISV’s to help take their products to the next level and exploit market opportunities today and in the future. India is a strategic market unit for SAP’s ISV business and SAP aims to grow its ISV engagement three-fold in the current year.

o Some of the key partners who have enrolled for this program are: TAKE Solutions, Arteria Technologies, Vantage Agora Inc, Defiance Technologies.

o Betting Big on MCaaS: Partners are increasingly embracing SAP’s MCaaS deployment model to reach out to a broader customer base and penetrate segments for whom on-premise deployments are either unmanageable or unaffordable. MCaaS reduces total IT costs by 30% compared to an on-premise deployment. SAP continues to encourage its partners to leverage this innovative program to cater to unique needs and growth ambitions of customers in India.

o Partners like NTT Data Solutions is taking SAP HCM solutions to a large number of customers by leveraging their domain expertise in the HCM area and the simplicity of the managed cloud offering.

o Similarly, IT Champs, a premier consulting house that offers ERP in Cloud through MCaaS for customers based in upcountry locations in Karnataka and rest of South India.

o Compuage Infocom Ltd., leading IT Distribution Company based in Bangalore has partnered with SAP to offer SAP Business One offering to its target customers through managed cloud.

Additionally, reinforcing its commitment to building and expanding a qualified ecosystem, SAP India today felicitated 14 winners with the SAP Partner Awards 2014. The award recognized the best partners in India for having supported high business value for enterprises of all sizes and in every major vertical segment.

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