SAP delivers Big Data-enabled applications

By : |October 31, 2013 0

NEW YORK, USA: As part of its strategy to help organizations enhance their customer experience and take advantage of social networks, SAP AG announced the availability of four applications related to customer engagement intelligence and one application for fraud management, powered by the SAP HANA platform for Big Data.

The five applications incorporate directly into an organization’s daily operations by giving employees the information they need and integrating into business processes. SAP is making the offerings available for productive and prototype deployments through the SAP HANA Enterprise Cloud service and is providing free 30-day trials through the recently launched SAP HANA Marketplace.

“Big Data-enabled applications from SAP cut through the complexity of customers having to cobble together disparate Big Data technologies, and then implementing applications, that integrate into existing core operations. Furthermore, organizations can monetize the value of Big Data far more expediently, by infusing insights directly into an organization’s people and processes,” stated Irfan Khan, senior VP and GM, Big Data, SAP.

The SAP Customer Engagement Intelligence solution includes four applications that each handle a different level of personalized customer interaction in the sales, marketing and customer service process. The applications leverage the real-time text analysis and predicative capabilities of the SAP HANA platform and offer access to Big Data insights.

The SAP Fraud Management analytic application brings together multiple data sources in real time, scanning for indicators. The application provides powerful investigation, simulation and analytical capabilities, which help to minimize false positives and quickly adapt fraud detection strategies to new patterns.

In addition, SAP is collaborating with the International Barcode of Life consortium to create Big Data-enabled applications to protect global biodiversity. SAP and the consortium are collaborating to build a Big Data-enabled platform and applications to collect, store, analyze and share DNA data of all living species in the world.

The International Barcode of Life is a consortium of institutions across 25 nations including Canada, the United States, Germany and China. Its mission is to create a database containing a DNA-based barcode for every species in the world, with a goal of 500,000 species by the end of 2015.

SAP also announced two new co-innovation projects as part of its commitment to making the “Internet of Things” available to enterprises in a way that is real, repeatable and scalable. For many businesses, the next wave of competitive advantage will come from the ability to derive intelligence from sensor-generated data and to deliver that information to the right hands at the right time, with the right context.

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