SanDisk unveils button backup USB

NEW DELHI, INDIA:SanDisk, a provider in flash memory and storage products, on Wednesday announced the launch of new SanDisk USB flash drives family in India.

This also includes the world’s first backup USB flash drive with simple backup software activation at the touch of a button, said a press release.

The SanDisk ultra backup USB is the first offering of the company’s new SanDisk ultra USB product line, it added.

“Consumers are taking more pictures, listening to more music, taking and watching more videos and collecting more personal data. As their library of personal data grows, so does the risk of losing this precious digital content. Hence the need to back up this important and priceless data becomes ever more important, ” said Eric Bone, director, Retail Product Marketing, SanDisk.

He further added that SanDisk is delivering incredibly simple and hassle-free backup solution to protect people’s most valuable digital content.

It features capacities up to 64 gigabytes and is designed to protect computer users’ photos, music, videos, personal and business documents, and other types of digital files, with the simple touch of a button without the need for any software installation.

The drive protects on-board digital content with a dual layer of security, including password-protected access control and ultra-secure AES hardware-based encryption, said the release. Other than the ultra backup USB, the new SanDisk product family includes two different product lines.

It includes SanDisk cruzer USB flash drive, which provides storage, plus access to a variety of U3 applications and SanDisk extreme contour that provides security protection and higher performance levels.

The new SanDisk USB flash drives would become available in April 2009 with SanDisk’s distributors in India, added the release.