Samsung targets 15% raise in handset sales in 06

Pragati Simlote





SINGAPORE: Samsung aims to up its global handset shipments by 15 per cent to 115
million units in 2006






According to Ng Long Shyang, director of sales and marketing for
telecommunications and IT products, Samsung, “In 2005, we shipped over 100

million mobiles worldwide and recorded revenue of $17 billion. In 2006, we plan

to ship around 115 million units and have already done 29 million units during

Q1, 2006.”






He was speaking at the unveiling of a brand new line-up of slim mobiles at


CommunicAsia 2006 - the 'Ultra Edition'. He added that in South East Asia

alone the company plans to ship more than nine million units in 2006. Mid- and

low-end phones will be the company's focus areas for growth in this region.






Targeted at people who want to live life to the fullest, the company will launch
three variants in the 'Ultra Edition' series. The Ultra Edition 6.9 (X820),

which the company claims is the world's thinnest profile of only 6.9 mm, and

comes outfitted with a 2-mega-pixel camera. Also on display is the Ultra Edition

12.9 (D900), 12.9mm slider phone with a 3 mega pixel camera and the Ultra

Edition 9.9 (D830), a clamshell handset that is 9.9 mm thin and features a 2

mega pixel camera. The company plans to launch these high-end handsets in India

within a month of the global launch.






Shyang said, “This collection of 'Ultra Edition' phones is part of the company's
aggressive global strategy to take on the leadership position in the mobile

phone market. It also illustrates our sensitivity to consumer needs by

delivering smaller and thinner mobiles phones without compromising reliability

or premium multimedia capabilities.”






© CyberMedia News

(LG hosted the author in Singapore)