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Samsung Glaxy S III to hit Indian stores in June

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CIOL Bureau
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BANGALORE, INDIA: Samsung Electronics on Thursday unveiled its newest smartphone - GALAXY S III - which is expected to be avaialbe in India sometime by June.

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Samsung will be releasing the new Galaxy S III in 145 countries starting with Europe on May 29. Within a few weeks of the global launch, the smartphone, whose price is under wraps, would be available in India.

Powered by Android 4.0, Ice Cream Sandwich, the Samsung GALAXY S III has a 4.8 inch HD Super AMOLED display offering 16:9 wider viewing angles.

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The phone, available in two colours – Pebble Blue and Marble White – weighs 133 grams and is 8.6 mm thick. With an 8 MP camera and 1.9 MP front camera, it provides "a variety of intelligent camera features and face recognition related options that ensure all moments are captured easily and instantly," a press release said.

The company proposes to introduce a variety of additional colour options too.

Adam Leach, principal analyst at Ovum, wcomments that “The importance of the Galaxy S III to Samsung can not be underestimated; the company has built its reputation on producing the ‘must-have’ Android smartphone and in the process has become the poster child for the Android platform. However, Samsung’s Galaxy S III not only needs to stand out amongst a plethora of other Android-based smartphones it will also go head-to-head with the next iteration of Apple’s smartphone flag-ship the iPhone. Samsung has the advantage of time with the next iPhone due out towards the end of this year. In the meantime Samsung can maximize the marketing and distribution of the Galaxy S III on a global scale, and the London 2012 Summer Olympics will provide the perfect marketing opportunity for them.

“Aside from the success of the Galaxy S III, Samsung’s wider business challenge is to decide if it needs ownership of a software and services platform. Leveraging Android has played to Samsung’s advantage, so far, giving it the opportunity to move to the software platform of choice for consumers; however, it leaves the company venerable to a vast number of other OEMs, which could produce the next ‘must-have’ Android smartphone. Having a successful service proposition; would help the company build a deeper relationship with its customers.”

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