Samsung forays into A3 printer category in India

NEW DELHI, INDIA: Samsung Electronics Co. Ltd has re-iterated its commitment to the enterprise and SMBs with its foray into the A3 multifunction printer segment in India. Designed specifically to meet the needs of enterprise and SMBs, the MultiXpress K2200 series comes fully loaded with features such as ergonomic design, compact size, advanced controls, high reliability, duplex printing and ease of operation.

With this new series, the company is bullish about strengthening its position in these sectors and has developed an aggressive go-to-market strategy for tapping the market across top cities in the country. With the entry into the A3 printer segment, Samsung enterprise business aims to contribute to 10 percent of Samsung India's total turnover over the next few years.

Sameer Garde, senior VP, Enterprise Business Team, Samsung India Electronics, said: "As enterprises rapidly expand their businesses, we want to empower them with innovative technology that helps them to evolve and grow their business with a competitive edge. We today offer a suite of innovative, high-quality and reliable smart enterprise devices and solutions that address all business needs across education, healthcare, hospitality, retail and financial sectors. Our entry into the A3 printer category is a confirmation of our commitment to offer new dimensions in printing solutions to both enterprise and SMBs."

Speaking about Samsung's K2200 series, he said: "The MultiXpress K2200 series is a highly efficient, cost effective and easy-to-use range of A3 MFPs. We will continue to introduce printing solutions that are customized for regional and user environments, thereby providing perfect products that satisfy local customer needs. Over the next fiscal, we plan to become a leading player in the A3 MFP market. Keeping in line with this aim, we will be focusing on establishing and consolidating our regional distribution channel as direct partners, for A3 printers."

The MultiXpress K2200 series comprises of two models, the K2200 and K2200ND. The K2200 is the standard model, while the K2200ND has network functionality and double-sided printing. Both support copying and scanning.