Samsung announces “Launching People” campaign

BANGALORE, INDIA:South Korean gadgets giant Samsung Electronics has started its global "Launching People" campaign, to recognize passions and potential of individuals around the world with brilliant ideas and technology.

Starting from France launch in June of 2013, Samsung's "Launching People" campaign will turn consumers' dreams, passions and potential into reality in 13 regions in Europe, Latin America and Middle East in 2013, and expects to expand the campaign further in 2014. Samsung will focus on providing consumers the chance to realize their potential by teaming them up with renowned mentors, start up fundings and products to help them on their journey.

Under the global programme, Samsung will activate programs across the globe over the coming months. Through real consumer stories, Samsung will spread the word about "Launching People" on Samsung.com and across all social media channels, including Facebook and YouTube - promising to invest in not only technology, but in the potential of people everywhere with dreams and passions. For more information on the campaign, visit Samsung.com at www.samsung.com/LaunchingPeople.

Sue Shim, chief marketing officer, Samsung said: "We believe that technology only begins to have meaning when you put it in the hands of a human being and when this technology collides with people's potential, amazing things can happen. People around the world have shared the remarkable things they've done with our products. These stories made us realize that Samsung doesn't just launch products, we launch people-and we want to see more. Over the next year, we'll work with people all over the world on new and exciting projects that launch people's potential with the assistance of technology, helping people not only explore personal passions, but also inspire others."