Salesforce.com unveils Salesforce ExactTarget Marketing Cloud

SAN FRANCISCO, USA: Salesforce.com unveiled the Salesforce ExactTarget Marketing Cloud, the customer platform for 1:1 marketing. It provides digital marketing apps for email, mobile, social, web, marketing automation and connected products and provides a data infrastructure that makes it possible for marketers to create a single view of every customer, manage the customer journey and deliver optimized content on every channel and every device.

The ExactTarget Marketing Cloud delivers a powerful combination of ExactTarget's digital marketing apps and platform with salesforce.com's social marketing products - Buddy Media, Radian6 and Social.com.

Industry analysts predict that CMOs will surpass CIOs in spend on technology within the next five years and digital marketing is one of the top three imperatives on every of CEO's agenda this year. Just as salesforce.com transformed how companies sell to and service their customers, the company is now revolutionizing how businesses market in the Internet of Customers with the ExactTarget Marketing Cloud.

ExactTarget Marketing Cloud provides a proven cloud platform, data infrastructure and flexible integration framework to integrate and aggregate data from any conceivable source to create a single view of every customer to power highly relevant 1:1 marketing.

Through the ExactTarget Marketing Cloud Journey Builder application, marketers can map customer journeys, define campaign objectives and map digital marketing interactions, such as email, mobile, social and websites, to create highly personalized customer experiences that dynamically evolve based on consumer or customer engagement and ROI.

ExactTarget Marketing Cloud helps delivering optimized content on multiple channel and devices comprising email, mobile, social and Web.

Salesforce1 Customer Platform is the new social, mobile, connected and cloud customer platform built to transform sales, service and marketing apps for the Internet of Customers. Now, every company can connect with customers in a whole new way.

All ExactTarget Marketing Cloud applications are available as standalone applications or as a fully integrated suite. Salesforce1 for Marketers is expected to become generally available to customers in the first calendar quarter of 2014.