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Follow UsSAN FRANCISCO, US: The Salesforce.com Foundation, today announced Susan G. Komen for the Cure, a breast cancer organization, has successfully deployed Salesforce CRM to power its VICTORY Platform that manages fundraising to end breast cancer forever.
Using donated and discounted licenses of Sales cloud 2 and Service cloud 2, the organization can gain a unified view into its donor network and improve its fundraising efforts
Komen for the Cure’s headquarters and Affiliates across the country were using a myriad of different systems to track fundraising programs, which obscured visibility into donor history and participation making it difficult to track all donations and interactions.
The organization needed a single, comprehensive solution to help its headquarters’ operations with cause-related marketing for the development of major donors, and its Affiliates with managing their donors and events such as the Susan G. Komen Race for the Cure.
Salesforce.com was selected following a competitive selection process because Komen required custom functionality and wanted a system that was easy to manage and configure as it grew, said a press release.
Justin Ricketts, CIO, Susan G. Komen for the Cure said, “Salesforce CRM enables us to focus our resources on that mission. With Sales Cloud 2 and Service Cloud 2, we can continuously improve the fundraising and constituent management processes while lowering our infrastructure costs and delivering new capabilities faster.”
Suzanne DiBianca, executive director of the Salesforce.com Foundation added, “Susan G. Komen for the Cure is exemplary of how Salesforce CRM fits with the fundraising and constituent management needs of nonprofits due to low IT maintenance requirements, customization capabilities and accessibility from anywhere.”
Komen customized its Salesforce CRM deployment to create the VICTORY Platform for constituent, fundraising and donor management, as well as Affiliate relationship management. Its donor services, health sciences, grants management, legal, and finance departments at its headquarters use the VICTORY Platform to collaborate with one another and the organization’s Affiliate offices.
The VICTORY Platform is integrated with komen.org and Komen’s online marketing and donor-tracking systems. On the road, mobile plays a key role in helping Komen’s Affiliate Network managers
at headquarters make updates when they are meeting with Affiliates.
As a result, Komen and its Affiliates have a real-time, 360-degree view of their constituents for the first time, whether they are donors, volunteers, Race participants, corporate partners or staff.
By having all constituent information in one place, fundraising campaigns can be instantly up-to-speed with the various Komen entities and tailored to the unique interests of each constituent, the release added.