Salesforce CMO Stephanie Buscemi steps down; Sarah Franklin takes the lead

Stephanie Buscemi will step down from her role as CMO, effective immediately. Sarah Franklin, GM, Salesforce, will take her place. According to a Salesforce spokesperson, Franklin will lead the company’s developer initiatives. She will bring a “combination of technical expertise and creativity to the CMO role. According to Salesforce’s website, Franklin has also focused on making careers in science and technology more accessible to women and minorities. In 2014, she launched Trailhead, a learning platform that now has more than 2.5 million users. Franklin has been at Salesforce for more than 13 years. She’s also an advocate for diversifying STEM.

Further, Buscemi wrote in a tweet, “Change is constant, and our biggest leaps of growth are with change. After 6.5+ years, I've decided to leave @Salesforce for the next phase of my journey.”

About Stephanie Buscemi

Buscemi joined Salesforce in 2014 as SVP of marketing for the company’s Analytics Cloud. She has held several other roles including COO of Analytics Cloud and EVP of product and solutions marketing before becoming EVP and CMO in 2018. As CMO, Buscemi led the company’s team of 1,700 marketers

(L-R) Stephanie Buscemi and Sarah Franklin

The changes come on the tail of another big announcement that the company released at the end of 2020. On Dec. 1, it agreed with Slack to buy the office chat app for $27.7 billion.

About Salesforce

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.