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Sage Software named leader in CRM solutions

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CIOL Bureau
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NEW DELHI: Sage Software has announced that its Sage SalesLogix v7.2 and SageCRM v6 solutions have each received Info-Tech Research Group’s Decision Diamond Award for CRM market leadership.

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Info-Tech Research Group’s Decision Diamond assessments position Sage SalesLogix as a Mid-Market CRM category leader and SageCRM as a Small Enterprise CRM category leader based on evaluation criteria including ease-of-use, features, architecture, support and pricing, and vendor viability and strategy.

Info-Tech Research Group’s Decision Diamond assessments recognize outstanding vendors in the technology marketplace. Ranking vendors by the strength of their offering and their strategy for the enterprise, the Info-Tech Decision Diamond Award is a tribute to the contribution of exceptional vendors in the CRM market. Info-Tech Research Group cited intuitive interfaces and dashboards, codeless customizations and a full range of mobile and disconnected deployment options among strengths of the Sage CRM Solutions family.

“We are impressed with the investment Sage Software continues to make in its entire CRM product portfolio, and by the consolidation of their CRM products and strategy under a single general manager,” noted Timothy Hickernell, Associate Senior Research Analyst with Info-Tech Research Group. “Sage Software’s CRM strategy and positioning of the product clearly stands out among competitors.”

In June 2007, Sage announced an enhanced organizational structure for its Global CRM Group, led by Joe Bergera, Executive Vice President and Global General Manager for Sage CRM Solutions. The new structure brings together global product management and technology strategy functions that overlay product delivery teams based in North America and Europe. The new structure is designed to increase scale of operations, accelerate time-to-market and create strategic synergies across Sage CRM Solution product lines.

“Sage SalesLogix provides extensive support for the entire sales cycle and is a top choice for sales force automation,” explained Hickernell. “SageCRM is a solid suite of small enterprise CRM tools that provide good value for the price, and integrates well with Sage ERP products.”