Sage integrates social media tools for SMBs

BANGALORE, INDIA: Sage India, which provides business management software and services to small and midsize businesses in India, today announced the new ACT! by Sage 2010 contact and customer manager.

New features include integration with social media tools such as Facebook, Twitter, LinkedIn and Plaxo, compatibility with a subscription-based ACT! e-marketing service, and fully customizable opportunities to support various sales models. ACT! 2010 also debuts a new look and user navigation, said a press release.

“Social media can augment contact management and CRM systems with valuable information to help marketers create more thorough customer profiles,” said Sheryl Kingstone, director of enterprise research, Yankee Group.

Thomas Abraham, managing director, Sage India, said , “ACT! has an installed base of over 700 customers in India and is the best selling solution for lead management, sales automation and contact Management in India.”

He further added that with this new version the value they bring to Indian SMBs is significant and should definitely accelerate adoption rate for cost effective Sales Management applications.