Sage enters China ERP mid-sized market

SHANGHAI: The Sage
Group, plc today announced today that it has established a
wholly owned subsidiary, Sage Software (Shanghai) Co. Ltd in China through the
acquisition of SWA Ltd and Huatuo Software Ltd, both IT companies based in
Shanghai.

This is expected to position Sage as a key player of ERP solutions for the
mid-sized market in China, according to a statement.

Before the acquisition, SWA is a Solution Provider for ACCPAC Software in
China. Today, SWA has 70 per cent of ACCPAC customers across industries in
China. Some of its clients include Avis, Buckman Chemicals, Brady and Exxon
Mobile.

On the other hand, Huatuo Software Ltd is the distributor for Sage Adonix in
China and some of its clients include L'Oreal, Saint Gobain and Baosteel
Resources.

“Through the acquisition of our long term partners in China, Sage has now
gained a foothold into China's ERP market,” states Guy Berruyer, president,
Europe and Asia, Sage Group plc.

“Sage solutions are designed specifically to help mid-sized companies to
gain competitive advantage with our award-winning ERP and CRM technologies.
Coupled with the local expertise acquired, such as understanding of local
requirements and language, I am optimistic that Sage will have the factors to
expand further in China,” he said.

Dean Zhou has been appointed CEO of Sage Shanghai. Formerly CEO of SWA Ltd
and Huatuo Software Ltd, Zhou brings with him an extensive knowledge of software
needs of mid-sized companies, having been at the helm of both companies for over
10 years.

Sage Software (Shanghai) Ltd will have over 60 employees, offering sales,
marketing and technical support to customers and partners.

Additionally, Sage will set up an Asia Development Center in Shanghai for the
localized language versions of Adonix X3 ERP.

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