Ricoh unveils three laser printers

NEW DELHI, INDIA: Ricoh India recently unveiled three new models of laser printers and A4 MFPs: the SP 1210N, SP 1200SF and SP 1200S. The company is also planning aggressive expansion for IT dealer and reseller channel-base in the country.

Though a late entrant, it has ambitious expansion plans into the emerging laser printer market in India. The company is optimistic and also sees phenomenal opportunity in India. Ricoh also plans to appoint 200 enterprise partners and SI by the end of FY 2011.

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Tetsuya Takano, managing director and chief executive officer of Ricoh India, informed that the total market size of the laser printers in India is pegged at 13.4 lakh units and is growing at the rate of more than 12 per cent annually.

“Ricoh India already has a wide range of laser printers, both single function and A4 multifunction, in black and white and color, which can cater to the diverse needs and applications of our customers,” he said.

SP 1210N is a Single Function Network Laser Printer priced at Rs. 9,900. SP1200S functions as a printer, scanner and copier with a standard Automatic Document Feeder (ADF), priced at Rs. 11,000. SP1200SF is an A4 multifunction printer that prints, scans, copies and faxes, priced at Rs. 17,000.

Both SP1200SF and SP1200S have attractive features such as 36 Bit color scanning, ID copy and unauthorized copy control. All models have print speed of 22 pages per minute.

Takano said, “In addition to our existing partners, we now plan to expand our channel presence by appointing over 200 enterprise partners and system integrators by the end of FY 2011.”

He added: “With Ricoh’s wide range of product lines and established channel support packages, we are confident that our channel partners will be able to rapidly expand their business opportunities and increase their customer base.”