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Ricoh, first manufacturer to receive EPEAT rating

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Sonal Desai
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Manoj Kumar CEO and Managing Director Ricoh India

MUMBAI, INDIA: On the World Environment Day today, Ricoh has received Silver ratings as qualified by the Electronic Product Environmental Assessment Tool (EPEAT) registry, for 32 of its imaging equipment products marketed in India.

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Manoj Kumar, CEO and Managing Director, Ricoh India, said, “Ricoh believes that business development is compatible with social sustainability and we are proud that we are able to lead the way to higher, more reliable levels of environmental excellence.”

“As part of our important focus on initiatives to achieve those goals, Ricoh has developed environmentally friendly products while promoting energy conservation, production of smaller and lighter products, resource circulation, and a reduction/elimination of environmentally sensitive substances. We will continue to pursue economic, social, and environmental value so as to generate technological and business model innovations that make a difference,” he added.

Globally, manufacturers must register their products in EPEAT on a country-by-country basis to ensure all product and service criteria are supported and verified for local markets. EPEAT addresses the elimination of toxic substances, the use of recycled and recyclable materials, product design for recycling, product longevity, energy efficiency, corporate performance and packaging attributes. It also requires manufacturers to assume responsibility for collection and responsible recycling of all registered devices.

Sarah O’Brien, Director, Global Stakeholder Engagement, Green Electronics Council, the non-profit group that manages the EPEAT system, said, “As the first to register Imaging products in India, Ricoh has shown its leadership as a pioneer in voluntary performance ratings, and we congratulate them for this significant environmental and business accomplishment. These EPEAT registrations demonstrate Ricoh’s desire to take proactive steps in meeting its customers’ environmental demands.”

Also, in its endeavor toward Swachh Bharat, the company urges its customers to avail the free take-back service for end-of-life machines and toner cartridges, so as to recycle it in an environmentally sound manner.

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