Revv brings self-drive car rentals in Delhi

NEW DELHI, INDIA: Revv has set out to change and create a first-of-its-kind service and bets on a shift in consumer behavior towards renting instead of owning assets such as cars and has completely re-worked the prevalent self-drive rental model.

Revv was set up in May 2015 by Anupam Agarwal and Karan Jain, two ex-Associate Partners of McKinsey.

The innovation is “pure-play doorstep delivery of cars”, even for hourly rentals. To make this viable, they equip every delivery executive with a foldable electric scooter that fits in the boot of every car, and becomes a cost-effective, quick and environment-friendly way of getting back to the parking hubs.

Commenting on their vision, the founders said, “Private car ownership is fundamentally inefficient. This is especially true for a household’s 2nd or 3rd car, or the SUVs/ultra-luxury cars that are used only occasionally. We are out to create a rental product that truly enables the avoidance/postponement of car ownership. This needs us to re-imagine every element of the rental product, and make the user’s experience resemble that of using a private car. Cloning prevalent models won’t work.”

Revv launched in July, serving customers in Delhi-NCR, and has seen rapid uptake (45-50% utilisation in the first 3 weeks, with 2 “sold-out” weekends).