Reveleus betting big on biz intelligence

NEW DELHI: US based Reveleus — an i-flex business unit is betting big on

business intelligence (BI). The company has outlined its strategy to focus on

the Indian market segment for marketing its metadata based BI product.

“India is a huge market for us and analysts claims that the overall size of

BI market is at around $15 million. This market in India will grow at a CAGR of

over 30 per cent between 2001 and 2008. It’s a big opportunity for us and not

many players are addressing this area,” informed S Ramakrishnan, CEO, Reveleus.

BI may mean different things to different people. Consequently, it is useful

to have a common working definition of this sometimes-misunderstood concept. BI

includes software applications, technologies and analytical methodologies that

perform data analysis. It also includes data mining, web mining, text mining,

reporting and querying and data visualization.

As far as Indian market is concerned, Reveleus already has HDFC as one of its

customers and is engaged in talks with some nationalized banks as well. “Our

BI product is ideally suited to organizations having big distributed network of

branches. We can’t name the organizations as of now but we are engaged in

talks with them, “Ramakrishnan added.

Presently the company has 16 customers for its BI solution and this number

will increase as it engages itself into the Indian market aggressively.

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