Retail World Asia 2014: NEC showcases innovative retail solutions

SINGAPORE: NEC's GAZIRU technology, an image recognition technology, will be one of the innovations employed at Retail World Asia 2014. Integrated within a retail environment, the technology recognises photos of products captured by shoppers on their mobile phones, and displays the relevant product content on in-store signage, along with tailored recommendations of similar products for the discerning shopper.

The NEC Asia Pacific booth will showcase innovative omni-channel retail solutions through a wine cellar concept, integrating mobile and in-store retail point-of-sales solutions to provide a digitally integrated shopping experience.

Self-service interactive in-store engagement solutions, as well as business solutions incorporating predictive and video analytics, will be part of the showcase.

Technologies integrated within the retail solutions include the NEC Field Analyst, NEC's big data management solution, as well as NEC's NFC technologies amongst others. NEC's big data management solution provides analytics to retailers by consolidating demographics and shopping habits of customers, displayed in an intuitive dashboard that can help in business decision-making.

Fuji Foo, Solution Evangelist, NEC Asia Pacific, will be sharing on omni-channel retailing at the conference. NEC will also be participating in a panel discussion during the keynote segment on enhancing the customer experience in Asian markets.

Retail World Asia 2014

Date: 23 to 24 April 2014

Venue: Level 4, Suntec Singapore International Convention & Exhibition Centre

NEC Booth: Q01