Renesas aims to increase its MCU share in India

BANGALORE, INDIA: Renesas Electronics recently opened its India subsidiary in Bangalore. Elaborating, Sunil Dhar, managing director of Renesas Electronics India said: "We are glad to announce the opening of Renesas Electronics India Pvt Ltd, a wholly-owned subsidiary of Renesas Electronics Singapore Pte Ltd., located in Bangalore.

"Since 2010, Renesas has been providing technical product support to its customers here via branch offices in Bangalore, Delhi and Mumbai. As part of its expansion plan, Renesas will turn our said branches into a full subsidiary.

"The branch office setup served us well when the organization was small and its role was limited. In order to expand further in terms of opening more offices in India for close customer support, and to be able to provide wider services to customers in India like reference software, hardware, reference solutions which would be developed in India, it would require us to have a permanent establishment here.

"Through this new company, we aim to expand business by providing the best solution offerings and technical support as well as a regional systems solution development expertise to the Indian market."

How does the India R&D team play a role in global innovation and where do you see Renesas Electronics in India five years from now?

He said that over 50 percent of the Renesas India team is application development or field engineers armed with knowledge of embedded hardware and software development and support.

In order to expand the footprint in Indian markets, Renesas plans to build up a strong application engineering team. India Application engineering team will engage with the Renesas headquarters, regional offices to develop new products and solutions dedicated for emerging countries, including India.

The application engineering team and the future solution centre aim to survey the market for solution needs, prepare India designed solutions fitting the price points and specifications points as required in the Indian market. Along with the customers, the team also intends to collaborate with the design houses to create innovative solutions addressing upcoming needs of the market. Our goal is to become the most trusted semiconductor solution provider in India.

What are the India-centric solutions that would be developed from the India Application Engineering team?

Dhar added that the needs of emerging markets are usually different in both specifications as well as price points. By providing dedicated local support via the new company, and with a focus on industrial and automotive applications for two- and four-wheelers, Renesas aims to increase its MCU share in India and expand its solution offerings with rich lineup of kit solutions (MCU + SoC + power devices) and platform reference boards (boards with complete ecosystem including devices and software) to provide customers a shorter time-to-market.

The team will initially focus on automotive and particularly, two-wheeler solutions. The intention is to expand the scope of the application engineering team's activity to industrial and consumer appliances in near term.

What is the overall India employee strength? How are the investment plans looking up?

Dhar said: "In order to expand our footprint in Indian markets, we will double our headcount in near term. Currently, we are just under 30 staff and over 50 percent of us are application development or field engineers armed with the knowledge of embedded hardware and software development and support. Upon setting up the organization in Sales and Marketing roles in the initial days, we also have plans to announce the setting up of a Solutions Centre in India to develop reference application solutions to enable our customers to use our devices.

"We are intending to invest in lab, infrastructure setup and expansion of activities in the next three to five years. Additionally, we are also considering investing towards 3rd party and IDH for enlarged business engagement."

Trends driving automotive market in India

Regarding trends driving the automotive market in India, Dhar said that Renesas focusses on three business segments - automotive, industrial and home, OA and ICT. Renesas holds more than 40 percent global market share for automotive MCU business. Our target applications for automotive segment are automotive control and automotive infotainment and network.

Renesas has dedication applications solutions for integrated cockpit through system on chip, R-car ecosystem collaboration solution for e-mobility and automotive analog and power devices for driving, steering and braking.

As semiconductor technologies evolved, it has enabled automakers to integrate multiple applications on a single chip significantly reducing the board area; thus optimizing performance and adding new features for comfort, safety and infotainment. Power technologies have brought energy efficiency, limiting power consumption in vehicles. Advancements in process technologies will continue to drive the auto industry in the coming years.

Renesas, for instance, developed the industry's first 28nm flash memory IP for MCUs and the first semiconductor supplier to move from 40nm to 28nm process technology.

"Trends driving auto industry in India and globally are more of less the same. However, for India market, we see a specific demand for two-wheeler solutions and that is our target in coming years," he concluded.