Reliance to move beyond voice

By : |March 1, 2004 0

MUMBAI: Reliance Infocomm has decided to move beyond voice. The company has outlined a three-pronged strategy for soon to be implemented applications on its CDMA network. It will move horizontally with applications like e-mail, Intranet and sales automation and vertically with applications like ATMs, stock brokering, travel reservations, etc. The company is also working on special projects like lottery terminals and automated meter reading with selected companies.

Reliance wireless products and services president, SP Shukla said, ” we are aggressively trying to get hold of the untapped data applications market in the mobile space. We already have host of applications running on our network and soon we will implement other customer friendly applications.”

Reliance is currently working on several new products like Closed User Group (CUG), VPNs, data connectivity or a mobile office through which, a corporate customer can access his/her office through Intranet. Other applications that are being worked on are mobile directory download, group SMSing, office mail access, vehicle tracking system, sales force automation, payment transaction applications, etc.

The company is also doing cheaper e-governance projects and has recently received a request from the Tamil Nadu government to connect fair price (ration) shops. The company has also received a similar request for connecting 10,000 ration shops in Gujarat. According to the company, this can revolutionize the public distribution system in the country.

Another product in the offing is Automated Meter Reading. The company is planning to work with BSES, a company, which Reliance recently acquired, to introduce pre-paid meters for BSES and various tariff plans for BSES’ customers.

The company has recently introduced a SBI mobile ATM in a boat on Kochi backwater. Similarly, Hindustan Lever home delivery boys are now carrying Reliance Infocomm’s Point-of-Sale (PoS) terminal to process cards in select Mumbai suburbs and petrol pumps across the Mumbai-Pune Expressway too are now having the same PoS terminals.

Reliance FWT applications are not only restricted to wireless ATMs and POS terminals. Two other applications that have become commercial successfully are the online bill payment and online lottery. Currently, Reliance IndiaMobile phone bills can be paid through secure online credit card payment. This can be done through any Masters, Diners and Visa cards with the payment gateway from Citibank.

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