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Reliance Retail launches its first "Reliance Autozone"

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CIOL Bureau
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NEW DELHI, INDIA: Spread over an area of 15000 sq ft this unique facility is located adjacent to Reliance Mart, the hypermarket. Reliance Autozone offers 4 wheeler and 2 wheeler services under one roof along with retailing of tyres, batteries and a wide range of automotive accessories. Commenting on the launch Arun Dey, chief executive of Reliance Retail (Automotive Business) said “Reliance Autozone will give the customers unmatched Value Proposition. Our vision is to create customer delight by delivering world class automotive products & services with wide choice at best prices.”

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Reliance Autozone shall focus on service of multi make passenger cars & 2 Wheelers under one roof, Retail of 2 wheelers & Pre owned Cars, Retail & installation of accessories, tyres and batteries. In other words it is a comprehensive solution to all vehicle owners. Being a part of Reliance Retail, Reliance Autozone would leverage on its prime location, Pan India presence, supply chain strength, CRM and strong brand equity. Reliance Autozone shall offer innovative service packages at convenient locations for all makes of 4 wheelers & 2 wheelers. Apart from regular maintenance & running repairs it also provides unique value added services like car care, car detailing and many other services not catered by usual automotive workshops. At Reliance Autozone, customers can get the vehicles serviced quickly at reasonable prices.

Arun Dey also talks about world class systems installed at Reliance Autozone. It includes state of the art facility including high performance equipments, smokeless exhaust system, water treatment with recycle facility and well trained manpower. Reliance Autozone is also one of the few auto retailers investing in SAP R/3 for tracking of customer’s vehicle ownership life cycle and integrated CRM system for scheduling of customer service activities. Apart from vehicle service, in future Reliance Autozone shall also enter into vehicle retailing arena. It plans to enter the 2-wheeler retail space by offering multi brand choice under one roof.

In the pre-owned car space Reliance Autozone shall endeavor to provide wide choice of multi make & multi model pre owned cars at various price points. Arun Dey, chief executive explained that under the program, consumers planning to buy or sell pre owned cars of any make can expect wide choice, right advice & transparent deals.

With the above initiatives Reliance Autozone is all set to create new industry benchmarks in the automotive retail space and the biggest beneficiary shall be the end customer after all he remains “The King”.

Source: India PRwire