Reliance jio launches AI-based video brand-engagement platform, JioInteract

MUMBAI, INDIA: Transforming the way brands and customers think of engagement, Reliance Jio has launched an Artificial Intelligence (AI) based brand engagement platform – JioInteract.

The first of many services to be launched on this platform is the Live Video Call that features celebrities and will allow all Jio and other smartphone subscribers to make a video call with their favorite celebrities.

Jio has kickstarted the service by onboarding Amitabh Bachchan, who will promote his upcoming comedy-drama film, ‘102 Not Out’ on the platform. Users can ask questions related to the film and even book their movie tickets in real-time through the ticketing-partner BookMyShow.

To experience JioInteract, users have to download MyJio app first. They need to click on JioInteract icon inside the MyJio app to start the video call and chat with celebrities. The subscribers can also share their video call experience with their family and friends.

This unique and innovative service uses a powerful artificial intelligence (AI)-based platform to listen to user questions and respond to them in the most appropriate way. In addition, the platform has an auto-learning feature that helps improve the answering accuracy.

Positioned as VCBaaS (Video Call Bot as a Service), JioInteract with its full-scale multimedia capabilities attempts to democratize AI and Video Call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space. Using it, Jio is also tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.

Leveraging the strength of Jio’s strong mobile video network and its 186Mn+ strong subscriber base along with new technologies like artificial intelligence and machine learning, JioInteract has not only created a compelling brand engagement solution for businesses- it is also poised to become the largest platform for movie-promotion and brand engagement.

Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience.