Reliance, Intel 'bundle' to drive Internet

CIOL Bureau
New Update

NEW DELHI: Mobile service provider, Reliance Infocomm is joining hands with chipmaker Intel to bundle its handset with a PC system. Under this offer, users purchasing systems from select Intel dealers will be offered Intel powered PCs/laptops with Reliance wireless products such as Reliance IndiaMobile and fixed wireless phones along with a data cable.

The program will be kick-started in 8 Indian cities -Delhi, Bangalore, Mumbai, Kolkota, Pune, Hyderabad and Chandigarh. This offer would eventually be expanded to different parts of the country according to the consumer response.

"The primary objective of this alliance is to increase the Internet penetration of the country and this is a win-win proposition for Reliance as well as Intel. With close to four million Internet connections in the home segment, India still lags way behind countries like China. We expect that this kind of proposition would definitely boost the penetration level as far as the home segment is concerned. At present, we would be targeting this offer towards the SMB and the home segment," informed Reliance Infocomm wireless business COO, Kamal P Nanavaty.

According to the agreement, a user will get Intel Pentium 4 processor based PC with Linux OS, a Reliance IndiaMobile handset (LG 2230) and a R-connect data cable at a price of Rs 21,789.

Reliance is enrolling hundreds of GIDs (Genuine Intel Dealers) as point of sale dealers across the top eight cities across the country.

With regard to connectivity around the entire country, Nanavaty said that the company is trying its best to provide seamless mobile connectivity all over the country, by the end of first quarter — next year. "Areas like Jammu and Kashmir are very much on our radar and we would concentrate on these areas, once we have a full national coverage," he added.