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Reliance BIG TV ties up with Beetel Teletech

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CIOL Bureau
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NEW DELHI, INDIA: Reliance BIG TV today announced that it has entered into a corporate alliance with leading manufacturer and distributor of mobile and landline phones - Beetel Teletech Limited.

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With this alliance, Beetel customers can now avail of an exciting opportunity to get a free Reliance BIG TV connection on purchase of select range of Beetel mobile and cordless phones, said a press release.

The offer starts from October 18, 2010 and will be valid till November 30, 2010.

Umesh Rao, senior vice president and chief marketing officer, Reliance BIG TV, said that they are delighted to partner with Beetel Teletech Limited specially at a time when they are introducing a futuristic range of handsets & cordless phones for the Indian market. “This alliance dramatically augments reach and visibility at a pan India level for both the partners. We will continue to explore such symbiotic partnerships to widen the appeal and usage of Reliance BIG TV,” Rao added.

Prabhat Ummat, chief marketing officer of Beetel Teletech Limited, said, “Beetel branded products are designed to delight our consumers with a focus on great product features and quality of both our mobile and cordless phones. This particular promotion strategically fits with our plans as it is true to our consumer promise of providing exceptional value.”

He added that the offer is bound to excite the market and their consumers can look forward to the dual benefits of feature rich gadgets coupled with a great entertainment package this festive season.

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