Regalix releases state of product marketing report 2014

BANGALORE, INDIA: Regalix, a digital marketing company announced the release of its latest study "State of Product Marketing Report 2014".

The survey demonstrated that the digitization of purchase decisions has now forced product marketers to re-think and revisit their customer acquisition and relationship-building techniques.

Marketers can no longer afford to use only one or two channels to market their products, they have to use the right combination of assets (both digital and physical) during the right stage of the product life-cycle to drive conversions.

Regalix surveyed some of the top marketing executives and professionals to understand the current trends in product marketing, designed to help B2B marketers market their product or solution in today's environment.

"Product marketing as we know it has changed indefinitely with customers resorting to multiple channels and devices to make purchase decisions. The action-plan followed by product marketers to launch products, drive conversions no longer hold true in today's environment. This research gives marketing professionals the opportunity to decipher customer purchase trends in order to formulate a fool-proof plan for their own product marketing programs," says Vikas Sharan, CEO, Regalix.

Key findings from the report include:

* 87 percent marketers believe that product marketing to a B2B audience has changed drastically in the past few years.

* 82 percent marketers report that their customers expect to see a product demo to take a purchase decision.

* 75 percent of marketers use videos during the introduction stage of their product's life-cycle.

* 49 percent of marketers allocate 25 percent to 50 percent of their total budget to outbound marketing.

* 77 percent of marketers carry out lead scoring and lead nurturing exercises.