Rediff.com backs location-sensing tech company

MUMBAI, INDIA: Imere Technologies Pvt. Ltd., a Bangalore based company has got backing from India’s leading online portal, Rediff.com India Ltd, both in terms of capital and as a platform.

Imere brings location-awareness to applications and provides a host of comprehensive geospatial features for cutting-edge mobile and Internet location-based services.

The company's technologies work without the need for GPS on mobile phones, said a press release. On the Internet, Imere endeavors to bring high levels of user location accuracy without entirely being dependant on IP addresses.

Ajit Balakrishnan, Chairman and CEO, Rediff.com said “Location-awareness in applications is critical for hyper-local search and local advertising besides many evolving social networking and enterprise applications. Imere’s technology is very cost effective in delivering location awareness.”

“The investment from Rediff will not only help us achieve our goals, but also is strategically very important for the company” said Anil Mathews, founder of Imere.

“Imere's location technologies will enable the creation of innovative and enhanced user experiences as the market adopts the power of location,” he added.

Imere uses Cell-ID, Wi-Fi, GPS, IP Addresses and proprietary algorithms in its technologies, bringing location accuracy for both mobile and Internet applications. Imere would be initially focusing on the emerging domestic market before going global, added the release.